Why New Companies Convert 5x Better Than Aged Lists

A list of companies scraped two years ago is a list of businesses that have already chosen their suppliers, or stopped trading entirely.

New registrations are the opposite: verified as existing this week, actively setting up, and making purchasing decisions right now.

The response rates back this up. Across our customers, campaigns to companies under 30 days old routinely outperform aged lists several times over.

The catch is that freshness decays fast. A 'new companies' list that's a month old is already an aged list. That's why our datasets are generated from the live register when you order, rather than pulled from storage.